But we looked at the Barbican area, we liked it. The Barcode is not who we are, but some brands will do very well there. “We also looked at the Barcode but it would not fit with what Pho and I feel we are evolving into as a brand. I have been out on the booze there a couple of times, which was fun. Mr Wall said the company saw Plymouth as the next step and said: “We looked at the Barbican area, which is really cool. A market town, very different for us, but it has worked quite well.”īut it was the success of the Exeter branch that encouraged Pho top brass to look for further locations in the South West. It prides itself on never having closed a unit and Mr Wall said: “We opened in Lincoln nine months ago. The company has been on a growth spurt since, opening in Exeter in August 2018, and having recently launched in Sheffield, Portsmouth and Cardiff. But Mr Wall said: “That proved the concept.” It is a far cry from the business’ humble beginnings - Pho was started in 2005 by Mr Wall and his wife Juliette with a single 30-cover restaurant in Clerkenwell, London. With 115 covers, and another 60 outside, the RWY restaurant is one of the largest in the Pho stable, which now has 35 outlets. READ NEXT: Firm developing ex-Debenhams has £10m in bank and turned nuke bunker into flats We are almost there and will fill the rest of the jobs when trading for a week or two.” Pho has created 25 jobs at the eatery, with almost all positions filled, With Mr Marrinan saying: “Recruitment in Plymouth is OK. Pho founder Stephen Wall and managing director Patrick Marrinan have been in Plymouth to oversee the launch of the new venture in the RWY’s Grade I listed Melville building. A Truro outlet has been considered but there are concerns over whether the city could provide enough workers. Pho has only just started trading at the Royal William Yard (RWY) but its founder and managing director said they were also taken with the Barbican and, if the new restaurant is a hit, it could be home to another branch, thought it is unlikely the company will venture into the Barcode.īut the RWY restaurant would have to be a hit first, and further expansion into the region is likely to be hampered by the staffing crisis which is hitting hospitality generally, and other sectors of the economy too. Plymouth has so impressed bosses at the city’s newly opened £800,000 Pho Vietnamese restaurant that they are already considering opening a second outlet.
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